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Privacy Policy

Tracking Technologies and Data Usage for Fundraising

We use tracking technologies, including tracking pixels and Google Analytics, to analyze user interactions on our website. These tools help us measure the effectiveness of our fundraising efforts, improve user experience, and optimize our outreach strategies.

What Data We Collect

The data collected through tracking technologies may include:

• IP addresses and general geographic location
• Browser type and operating system
• Referral sources (how you arrived at our site)
• Pages visited and time spent on each page
• Clicks, form submissions, and other interactions

This information is aggregated and analyzed to help us understand website traffic patterns and engagement. It does not personally identify individual users unless they voluntarily provide identifying information (e.g., by filling out a donation form).

How We Use This Data

We use the collected data exclusively for purposes such as:

• Measuring and improving the effectiveness of fundraising campaigns
• Enhancing the user experience on our website
• Identifying trends in donor and visitor engagement
• Informing targeted outreach efforts for fundraising and awareness

Third-Party Sharing and Security

We may share aggregated, non-personally identifiable data with third-party service providers that assist us in analyzing website traffic and fundraising performance. These third parties are required to adhere to strict confidentiality agreements and are prohibited from using the data for any purpose other than supporting our initiatives.

We do not sell or rent any personally identifiable information to third parties.

User Control and Opt-Out Options

You have the ability to manage or opt out of tracking technologies:

• Adjust your browser settings to limit cookies and tracking technologies.
• Use private browsing or incognito mode to reduce data collection.
• Opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

By continuing to use our website, you consent to the collection and use of data as described in this section.